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Fractional CFO — Home Services

Financial Leadership Built for
Home Services Companies.

Home services companies are built on technician productivity, recurring customer relationships, and tight cash flow management. Apex brings CFO-level financial leadership to HVAC, plumbing, electrical, landscaping, and other home services businesses that are ready to scale — or ready to sell.

13+
Years Driving Growth
7
Deals Closed
6+
Industries Served

Finance Built for the
Trades & Field Services.

Home services companies face a unique set of financial challenges. Revenue is driven by technician capacity and dispatching efficiency. Profitability varies dramatically by job type, season, and service line. Cash flow can be lumpy — project-heavy months followed by slow periods that test your working capital. And as you grow, the financial complexity scales faster than most operators expect.

Apex works with HVAC, plumbing, electrical, roofing, landscaping, pest control, and other field service businesses. We understand the economics of a service business built around trucks, technicians, and recurring maintenance agreements — and we know how to build the financial systems that support growth through organic expansion, geographic rollout, or acquisition.

We work with home services companies doing $1M to $50M in revenue — from owner-operators who have built a strong local business and are ready to professionalize their finances, to PE-backed platforms executing roll-up strategies across multiple markets. If your business runs on ServiceTitan, Jobber, or a similar field service platform, we know how to connect those operational metrics to your financial reporting.

"Most home services owners know their revenue and their bank balance. Very few know their true profit by service line, by technician, and by customer type. That is where the real growth opportunity lives."

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What We Deliver

CFO Services Built for Home Services Companies

01

Job Profitability Analysis

Calculate true profitability by job type, service line, and technician — identifying which work makes money and which is subsidizing unprofitable volume.

02

Technician Productivity Metrics

Build KPIs around revenue per technician, jobs per day, callback rates, and utilization — giving management the operational and financial data to make better staffing decisions.

03

Recurring Revenue Modeling

Model the value of your maintenance agreement base — churn, renewal rates, upsell conversion, and the contribution margin of recurring versus project revenue.

04

Cash Flow Management

Build a 13-week cash flow forecast tied to your dispatch schedule, billing cycle, and seasonal demand patterns — so you always know your cash position before it becomes a problem.

05

Seasonal Planning & Budgeting

Build annual budgets and rolling forecasts that account for your seasonal revenue pattern — matching staffing, inventory, and marketing spend to demand cycles.

06

Fleet & Equipment Finance

Model the economics of vehicle and equipment investment — lease vs. buy analysis, depreciation planning, and maintenance cost tracking by asset.

07

M&A Advisory for Roll-Ups

Home services roll-ups are one of the most active M&A markets in the lower middle market. We prepare sellers with clean books and normalized EBITDA — and help PE platforms evaluate acquisition targets with rigorous diligence.

08

PE-Backed Platform Support

PE-backed home services platforms need institutional-grade reporting, KPI dashboards, and integration support as they acquire and integrate new businesses. We build the financial infrastructure that supports rapid growth.

Why Apex

The Experience That
Sets Us Apart

13+ Years CFO-Level Experience

Finance executive background spanning PE-backed companies, energy, construction, e-commerce, manufacturing, and defense — across the full spectrum of business challenges.

7 M&A Transactions Closed

Buy-side and sell-side advisory across $5M to $15M deals — due diligence, QofE, deal structuring, and post-merger financial integration.

Big Four Audit Ready

We work directly with Big Four audit teams, building the financial infrastructure and documentation that holds up under rigorous external scrutiny.

ERP Implementation

Experience across Epicor, Oracle, SAP, NetSuite, and Anaplan — implementing and optimizing ERP systems for accurate, timely financial reporting.

PE-Backed Company Experience

We support PE-backed and investor-owned companies with investor reporting, covenant compliance, and value creation tracking.

Serving Companies $1M–$50M

Our engagements are built for the revenue stage where financial clarity, cash flow management, and strategic planning matter most — and where a fractional CFO creates the biggest impact.

Let’s Talk About
Your Business

Whether you are preparing to raise, looking to sell, or simply need your finances under control — we work with businesses at every stage of growth.

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✉
info@apexfractionalcfo.com
☎
(754) 333-1505
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Serving clients nationwide — in-person available in FL, NY, AZ, CA, TX